MASTER Series
Designing televisions that faithfully convey the creator's intent is our passion. MASTER Series TVs meet the strict criteria of our top engineers and make beautiful images a reality. For the first time, creators can explore their imagination and see their vision reproduced in the home.
Pictures and sound in perfect harmony
Be in the moment with true-to-life pictures and acoustics to match. Beautifully detailed images combine with our Sound-from-Picture Reality for a captivating audio-visual performance.
This is Sony 8K, a truly authentic experience
Step into the world of Sony 8K , exclusively powered by our acclaimed X1 Ultimate processor. Enjoy immersive big screen entertainment with four times the resolution of 4K and high brightness specially developed for 8K. Pictures are rich in depth, texture and detail, filling your field of view with unparalleled realism.
Picture Processor X1 Ultimate
With unmatched processing power, the Picture Processor X1 Ultimate detects hundreds of different objects on-screen and intelligently enhances brightness, detail and color so everything you watch is clear, bright and incredibly realistic.
Recapture hidden details in 8K
With 8K X-Reality PRO, images are upscaled closer to true 8K quality using our exclusive 8K database . Pictures are sharpened and refined in real time, revealing details in the architecture of the building that were previously difficult to see.
Backlight Master Drive
The Backlight Master Drive is a full-array LED backlight technology that combines an ultra-dense LED structure, a spectacular algorithm and an optical design. Powered by the Picture Processor X1 Ultimate, this technology delivers incredibly deep black, dazzling lights and more vibrant color.
See more of the scene with 8K X-tended Dynamic Range PRO
Unlock details in shadow and highlights. With up to twenty times the contrast of conventional LED TVs, this 8K HDR TV with 8K X-tended Dynamic Range PRO ensures dark scenes are darker and bright scenes brighter. See how shapes and textures appear in the shadows under the bridge and beneath the bright lights of the tower.
Sound-from-Picture Reality
Our Acoustic Multi-Audio system includes four front-facing speakers for an authentic sound. With action and sound precisely aligned, your viewing becomes so much more immersive.
TV center speaker mode: The centerpiece of breathtaking sound
Use your BRAVIA® as a center speaker and hear dialogue, vocals and instruments with exceptional clarity. Simply connect your home theater system to unleash an immersive cinematic experience.
Big screen, dynamic experience
This Sony 8K HDR TV is designed for spectacular big screen viewing. Powerful pictures put you right at the heart of the action.
X-Wide Angle: Vibrant shades of color from any viewing angle
See vivid real-world colors, even from the sides, on this 8K HDR TV. Our X-Wide Angle technology allows the faithful shades and hues of the TRILUMINOS Display to be enjoyed from any angle.
Every movement, beautifully clear with X-Motion Clarity
Our X-Motion Clarity technology keeps fast action smooth and clear. Moving images are precisely controlled to minimize blur. Even during high speed scenes, pictures stay true with no loss in brightness.
Enjoy studio quality with Netflix Calibrated Mode
This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode , the creator's vision and intent is faithfully preserved.
IMAX Enhanced
This Sony 8K HDR TV is an IMAX Enhanced product, ready to meet high-quality color, contrast, clarity and sound. Take comfort in knowing you'll be enjoying a fully immersive at-home entertainment experience on this TV that takes full advantage of IMAX Enhanced content.
Embrace the thrills of the theater
Enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.
Designed to perfectly deliver an immersive viewing experience
Every detail in this design maximizes picture and sound quality, and harmony, like never before.
Cables concealed, neat and tidy
Keep cables neatly hidden in the stand and held in place with the supplied cable holder.
Say what you want to see with voice search
Spend less time browsing, and more time watching. Voice search on Android TV provides you with the power of Google search, allowing you to find content across different services without the hassle of time-consuming text entry. You can also get recommendations; asking for "romantic comedies," for example, brings up a list of suitable options.
Works with Alexa
Connect your Alexa-enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume, and more.
Connect with Google Home
Connect Google Home for seamless hands-free control of a Sony TV. With Google Home, you can find and cast your favorite videos to your Sony TV, without lifting a finger.
Clear Phase for smooth, balanced frequencies
BRAVIA® uses a powerful computer model to analyze and compensate for inaccuracies in speaker response. It does this by "sampling" the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker's natural response - resulting in pure, natural audio with smooth, even reproduction of all frequencies.
Easy control with smart remote
Connect set top boxes and other devices via HDMI to your TV and control them all using one smart commander. A slimmer, more rounded design with built-in voice control microphone and enhanced button layout makes it really easy to use, too.
TRILUMINOS Display: Extra colors, extra brilliance
See vivid real world colors all around you. A TRILUMINOS Display maps from a wider palette, faithfully reproducing every shade and hue in the umbrellas.
Cinematic S-Force Front Surround
Enjoy an immersive soundstage that pulls you into the heart of the action. S-Force Front Surround mimics the way the brain correlates sound sources to create proper volume, time lag, and sound wave spectrum - using only left and right speaker channels. By naturally emulating three-dimensional sound fields, you'll enjoy rich, high-fidelity audio across a wider listening area.
Object-based Super Resolution
Our TVs with Object-based Super Resolution technology detect individual objects in a picture and preserve detail on screen. Hundreds of objects are identified and their resolution individually enhanced to give a picture of exceptional accuracy and detail.
Bluetooth connectivity
Connect BLUETOOTH® compatible devices to your TV for easy wire-free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favorite place - without any disturbances or interruptions.
Object-based HDR remaster
With Object-based HDR remaster, the color in individual objects on screen is analyzed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures, and more realistic pictures.
Super Bit Mapping HDR
There are thousands of tones, shades and gradations of light in a sunset. Super Bit Mapping HDR reveals them. It creates smooth, natural 8K TV picture quality as you watch, without the "banding" that can occur on other TVs.
Dual database processing
One database is used to clean the picture, reducing on-screen noise. The other is used to upscale the resolution, improving clarity. These two powerful image improvement databases work together, dynamically improving pixels in real time. Each database has tens of thousands of references, amassed from our experience creating content for TV and movies over the years.
Chromecast built-in: Plays nice with your other devices
BRAVIA is Chromecast built-in so you can easily cast your favorite entertainment like YouTube or Netflix from your personal device on to the stunning BRAVIA screen. You can cast from Android , iOS , or your laptop.
Google Play : a world of content and apps
Discover movies and TV shows, games, and much more from Google Play . Enjoy a huge and ever-growing choice of apps on your TV in a brand new way.
Watch what you love, control it with your voice
You can ask your Google Assistant to find your favorites, no remote required. It's truly effortless and offers the ultimate hands-free viewing experience. Control your Sony TV and other connected devices using your voice - there's no smarter way to run your life.
